Transform how
you connect
Scroll
The best merchandise doesn’t interrupt people.
It becomes part of everyday life.
We believe every product should have a purpose, balancing usefulness, quality and brand relevance from the initial idea through to the finished result.
What we do
Branded merchandise has the ability to shape perception, strengthen relationships and keep brands present long after the first interaction.
At How Merch, we start with the basics. Who is it for, where is it going and what do you want it to do? Then we find or create the merchandise that fits.
We focus on three key areas.
Ideas
Sometimes it’s obvious. Sometimes it’s not that obvious. Ideas are about making sure there’s more than one direction to consider.
Sourcing
The right product is rarely found in the largest catalogue. We carefully curate merchandise that balances quality, function and brand relevance. Fewer options. Better decisions.
Making it happen
Ideas are only the beginning. From artwork and production through to logistics and delivery, we manage the details that turn a good idea into a great product.
What merchandise can do
1
Brand Awareness and Recall
7
Seasonal Campaigns and Gifting
6
Product Launches and Events
Our Approach
Considered
Every recommendation is made with purpose, balancing brand, function and quality.
Flexible
From proven products to fully custom developments, we tailor merchandise to suit the outcome, not the catalogue.
Coordinated
Every stage is carefully coordinated, keeping concepts, artwork, production and logistics aligned for a seamless experience and consistent outcome.
Capabilities
We help create consistent brand experiences across merchandise, apparel, retail and print.
Promotional Merch
Thoughtfully selected merchandise that helps brands stay present through everyday use.
Apparel / Workwear
Quality branded apparel and workwear designed for comfort, consistency and longevity.
Merchandise Programs
Develop scalable merchandise programs that support onboarding, events, sales, customer engagement and internal culture. Designed to create consistency across every touchpoint, not just a single campaign.
Large Format Print
Large format print, signage and exhibition graphics that bring your brand to life in physical spaces.
Our work
How Radlink connects
Radlink uses branded merchandise to extend its brand beyond the screen and into the hands of its customers, partners and team.We help develop merchandise that reflects the technology, people and relationships behind the Radlink brand, from everyday essentials through to event and campaign requirements.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
Our work
How genZ connects
GenZ Energy is an Australian battery innovator specialising in safe, reliable Lithium Iron Phosphate (LFP) energy storage, delivering scalable battery solutions for telecommunications, utilities, defence, mining and commercial applications.For their event, we sourced high-quality caps designed to complement the GenZ Energy brand while giving attendees something useful to take away. A simple, considered merchandise solution that extended their visibility beyond the event itself.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
Our work
How Radlink connects
Radlink uses branded merchandise to extend its brand beyond the screen and into the hands of its customers, partners and team.We help develop merchandise that reflects the technology, people and relationships behind the Radlink brand, from everyday essentials through to event and campaign requirements.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
Our work
How Höegh connects
Höegh Autoliners is a global shipping company specialising in the ocean transport of vehicles and heavy machinery.A premium custom desk calendar gave Höegh a practical way to stay connected with clients throughout the year. Carefully considered in both specification and finish, it became an everyday brand touchpoint that kept Höegh front of mind well beyond a single campaign or event.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
Our work
How The Pirate Ship Foundation connects
The Pirate Ship Foundation is an Australian community organisation funding vital childhood brain cancer research while raising awareness of the impact on children and their families.For one of their events, we developed custom branded socks that captured the spirit of the occasion and gave supporters something they could take with them. The combination of distinctive design and quality resonated with attendees, with the socks selling out quickly and helping raise funds for the foundation.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
Our work
How Arden Truss connects
Arden Truss is a Melbourne-based manufacturer of prefabricated timber floor and roof trusses, servicing projects across Victoria.We support their operations with compliant site signage, supplying and distributing signage directly to customers across their network. A straightforward solution, coordinated from production through to delivery, that helps keep their operations moving.
All logos, trademarks and branded merchandise displayed are the property of their respective owners. These items have been produced for clients and are shown solely as examples of our work.
How we work

Brief & objectives
We start by understanding what you're trying to achieve, who you're speaking to and where the merchandise fits. The clearer the objective, the better the opportunity to find the right solution.

Design and Proposal
We curate or source products around the brief, from proven stock items to fully customised solutions. You'll see the thinking brought together through visuals, pricing and timelines.

Artwork and Approval
Once we agree on a direction, we develop digital mock-ups to refine colours, placement and finishes before anything goes into production.

Production
With everything approved, production begins through trusted local and international suppliers. We manage the process and keep you informed along the way.

Delivery
Your merchandise is quality-checked, packed and delivered ready to use. We stay involved through to completion to make sure the final result matches the original intent.
“We simplify thousands of possibilities into considered recommendations, or develop a bespoke solution when the right product doesn’t already exist.”
Let’s throw some fresh ideas into the mix.
Whether you’re planning an event, launching a product or supporting your team, let’s create merch that transforms how you connect.
Get in touchBuilding a Merchandise Program.
From one-off orders to a more considered approach. Merchandise is often treated as something to organise when an event comes up, a new employee starts or a campaign needs a giveaway.
Read moreMore than something you wear.
Branded apparel is easy to underestimate. A polo, hoodie, jacket or cap can start as a simple way to put a logo on someone. But when it's considered properly, apparel can do much more than carry a brand.
Read moreRead moreAcknowledgement of country
How Merch pays respect to the Traditional Owners and Custodians of the land on which we work and live, and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all First Nations peoples today.